Passionate about digital and branding, Eileen started her career in television and digital branded content programming. She then move to advertising industry where she expanded her portfolio to include strategic planning, brand development, account servicing, project management, creative and art direction, social media management, digital content strategy and development. From building a brand’s identity to app and website development, Eileen believes in the importance of good UI/UX and CX. Over the years, she has provided both art & creative direction across industries ranging from retail, FMCG, automotive, financial services, insurance, telco, property and technology, with Axiata Group, Samsung, Boost, Timberland, Gap, La Senza, Tune Insurance, Prego, Pepsico, Tropicana, Quaker, Allianz, and EcoWorld among her key accounts.